Browsing All Posts filed under »branding«

10 Tips for Building Your Personal Brand… From the Ladies

November 21, 2012

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If you follow me on Twitter, it’s no surprise to you that my ears perk when it comes to women in business and female entrepreneurs. Then it too, is no surprise that these 10 tips for building your personal brand courtesy of the #NAWBOWBC or, National Association of Women Business Owners Business Conference (whew!), are […]

Inspiring Branding Examples from Small Businesses

August 20, 2012

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I’m lucky enough to find daily inspiration from all of my clients. Personally, I enjoy working on the small scale and in the startup world a bit more than on the larger brands– though playing with their money surely was fun 😉 In this world, things seem to move much faster (especially with the likes […]

The World’s Most Innovative Brands 2011

February 21, 2012

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Last year was a stellar year for innovation. 2011 put tablets, mobile payments, targeted therapy, education and eco-technology on the map. And it’s about time. Movements such as Occupy Wall Street (#7) and Recyclebank (#37) brought our missteps as a society to the forefront of our conscience. Kickstarter (#41) completely blew away traditional startup funding. As a […]

JC Penney Gets a New Look

February 7, 2012

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Contrary to many, I actually enjoyed JC Penney’s new coupon-free declaration. In fact, I especially loved the dig thrown in Macy’s direction. Regardless, I think the brand’s new look and motto is a refreshing change in the retail industry. Here’s why: 1) Branding  – The logo redesign helps boost the company’s image from a place where […]

Top Brands of 2011 [Infographic]

January 26, 2012

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This week, YouGov introduced last year’s results from their BrandIndex. Some of these may surprise you. Check ’em out and share your thoughts below. Infographic: Carlos Monteiro Source: YouGov BrandIndex

Lessons on Branding Your Business Socially

December 20, 2011

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One would hope (or at least I did) that 2011 would be the year of social business. We’ve made real progress, but we’re not quite there yet. As you’ll see, marketers are still learning from the social web and how to best present their brands. Recently, Fast Company presented a social business case study cooked […]

Rolling Stone’s Top 100 Albums of the 2000s

July 23, 2011

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As many may know, my ultimate brand is the band. My greatest addiction is music. It’s the social-est of all social media. The first search I do on any new search engine or platform is “Pearl Jam.” So naturally, I dig any top music list. While I don’t usually agree with MTV and VH1, Rolling […]