Browsing All Posts filed under »design«

Inspiring Branding Examples from Small Businesses

August 20, 2012


I’m lucky enough to find daily inspiration from all of my clients. Personally, I enjoy working on the small scale and in the startup world a bit more than on the larger brands– though playing with their money surely was fun 😉 In this world, things seem to move much faster (especially with the likes […]

JC Penney Gets a New Look

February 7, 2012


Contrary to many, I actually enjoyed JC Penney’s new coupon-free declaration. In fact, I especially loved the dig thrown in Macy’s direction. Regardless, I think the brand’s new look and motto is a refreshing change in the retail industry. Here’s why: 1) Branding  – The logo redesign helps boost the company’s image from a place where […]

Campbell’s Neuromarketed Facelift

March 5, 2010


The last post explored what might become of Campbell Soup Company’s new label design following a two-year neuromarketing study. It’s now clear the company did its homework by strategically enlisting three agencies, Innerscope Research Inc., Merchant Mechanics and Olson Zaltman Associates, to look at consumers’ biometric responses and illicit feedback using multiple methodologies.  The cutting-edge […]