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I’m lucky enough to find daily inspiration from all of my clients. Personally, I enjoy working on the small scale and in the startup world a bit more than on the larger brands– though playing with their money surely was fun 😉 In this world, things seem to move much faster (especially with the likes […]
February 7, 2012
Contrary to many, I actually enjoyed JC Penney’s new coupon-free declaration. In fact, I especially loved the dig thrown in Macy’s direction. Regardless, I think the brand’s new look and motto is a refreshing change in the retail industry. Here’s why: 1) Branding – The logo redesign helps boost the company’s image from a place where […]
March 5, 2010
The last post explored what might become of Campbell Soup Company’s new label design following a two-year neuromarketing study. It’s now clear the company did its homework by strategically enlisting three agencies, Innerscope Research Inc., Merchant Mechanics and Olson Zaltman Associates, to look at consumers’ biometric responses and illicit feedback using multiple methodologies. The cutting-edge […]
February 17, 2010
Today, Campbell Soup Company announced it cut its 2010 sales forecast on its soup du jour from 4-5 percent down to 2.5-3.5 percent year-over-year. Although Campbell Soup proclaims its yearly profit goal is still on par, it’s no surprise the company is also expected to reveal an upcoming brand facelift. WSJ explains the warm-and-fuzzy, wintry […]
August 20, 2012
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