Browsing All Posts filed under »social media«

The Final Countdown: Predicted Social Media Trends of 2013

October 1, 2013

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As we open the last quarter of 2013 (Can you believe it?), let’s take stock of where we now stand in the social media landscape as predicted by the mighty Dachis Group. The marketing funnel will increasingly support the natural customer journey across all touchpoints, instead of focusing on content types, channel silos, or other […]

2012: The Year in Social

January 18, 2013

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Now that the 2012 dust has settled, take a digital journey with me in the world of social media. Shall we? Where there’s passion, there’s going to be stupid passion. – Kathleen Hessert, social media consultant, as quoted by The Wall Street Journal Social media have reached rueful adolescence as it seems every other day we read about the […]

10 Tips for Building Your Personal Brand… From the Ladies

November 21, 2012

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If you follow me on Twitter, it’s no surprise to you that my ears perk when it comes to women in business and female entrepreneurs. Then it too, is no surprise that these 10 tips for building your personal brand courtesy of the #NAWBOWBC or, National Association of Women Business Owners Business Conference (whew!), are […]

Lessons on Branding Your Business Socially

December 20, 2011

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One would hope (or at least I did) that 2011 would be the year of social business. We’ve made real progress, but we’re not quite there yet. As you’ll see, marketers are still learning from the social web and how to best present their brands. Recently, Fast Company presented a social business case study cooked […]

Apple’s Disappointing Start to the Holiday Season

September 2, 2010

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Sadly, I must admit, for the first time in years, Jobs’ latest Apple keynote disappointed me yesterday. While the sleek new iPods arriving just in time for the holiday season did impress, something was a bit lacking. Normally after a keynote, I am obsessively refreshing Apple.com to download the newest update or scrambling to plan […]

Will JetBlue’s Social Media Efforts Be Redeemed?

August 29, 2010

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In case you missed it (a couple of weeks ago), JetBlue flight attendant, Steven Slater, accomplished his dream when he slid down the emergency airplane chute and into the national spotlight at New York City’s JFK International Airport. Fed up with rude passengers, Slater got onto the public intercom of Flight 1052 to vent after […]

Levi’s Announces the First-Ever Levi’s Girl

July 28, 2010

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Social media have spoken. The Facebook votes are in.  The 137-year-old brand has named Meghan Smith as the first-ever Levi’s girl. In this role, Meghan, a South Carolina native living in Brooklyn, NY, is responsible for being the brand style ambassador for the women’s line and social media companion of Gareth, the Levi’s Guy. Meghan […]